The ultimate underdog.
That’s what the Winnipeg Sun was, is and likely always shall be.
The tabloid—pooh-poohed and tsk-tsked by many as a tacky, tawdry, kissing cousin of the National Enquirer—wasn’t supposed to be around much longer than a pork chop on a pit bull’s dinner dish, but here we are, four decades after rising from the ashes of the Winnipeg Tribune, and the Sun presses continue to roll.
Go figure.
***
I wasn’t a day-oner at the Sun, although I must confess there have been many moments of quiet reflection when I wish I had been there on the morning of Nov. 5, 1980, the day the tabloid hit the streets of Good Ol’ Hometown for the first time.
By the time I arrived, which is to say the mid-1980s, the Sun had bulked up from a three-days-a-week sheet trying to find its groove to a six-day publication about to truly hit its full stride, which it did later in the decade and through the entirety of the 1990s and onward.
The Winnipeg Free Press was, of course, the neighborhood bully. Still is.
But, although recognizing that we were the underdogs against a daily that had pushed the Tribune to extinction, damned if any of us in the toy department at the Sun would allow it to define us.
From the get-go, whether it be Big Jim Bender on curling, or young Eddie Tait on the Bombers, or Judy Owen having a natter with Manon Rheaume, or Tom Brennan sharing bon mots from the camp of world light heavyweight boxing champion Donny Lalonde, or Ed Willes on the Jets, we refused to let the Drab Slab push us around.
Oh, they got their licks in, to be sure. But so did we, most notably when the Blue Bombers went on the prowl for a head coach in the wake of a 1996 Canadian Football League crusade that found Winnipeg FC sadly lacking.
The Bombers didn’t just lose their West Division semifinal skirmish v. the Eskimos at Commonwealth Stadium in Edmonton that year, they were Hindenburged. That’s right, scorched. Beyond recognition. Final score: Edmonton 68, Winnipeg 7.
It didn’t take long for the Bombers board of directors to sift through the wreckage, and the main casualty was Cal Murphy, a legendary coach whose guiding hand as sideline steward and/or general manager had directed the Bombers to three Grey Cup titles. He was swept away pronto, and the hunt for his successor would become the biggest sports story of the year.
We had young Eddie Tait and Judy Owen on the scent, and a managing editor who was, frankly, a gnat-like irritant.
“You gonna get that story first?” Glenn Cheater, the ME, asked me one day.
“Yes,” I told him. “We’ve got the right people on the job. They’ll get it.”
“You better. I don’t want to read it in the Free Press or hear it on the radio.”
Cheater, a man with a reluctance to smile, was a bothersome buttinski during the process. He expected everything to unfold to his urgent cadence, as if his nagging would magically put the Bombers board into a hurry-up offence simply because he was impatient. He would ask the same thing, and I would tell him the same thing. Every day.
All the while, young Eddie and Judy soldiered on, leaning hard on their contacts, instincts and reporting skills until the day/night of Jan. 6, 1997, when they became 99.9 per cent convinced that off-the-wall, surfer dude Jeff Reinebold would land the head coaching gig.
OWEN: “(Team president) Lynn Bishop seemed to want someone opposite from Cal Murphy and we considered Reinebold the dark horse in the race. The night of our big scoop, I was working the phones, including talking to Bishop. I got the gut feeling that it was going to be Reinebold by the way he was answering questions, plus I was having trouble reaching Reinebold, who usually returned my calls. There were rumors, though, that he might be skiing. When we were digging into the rumor about Reinebold skiing, Cheater suggested we send a pizza to Reinebold’s house and if it was successfully delivered, we’d know he was still in B.C. And he said to put anchovies on it. Never understood where that came from.”
TAIT: “At one point (Cheater) came down to our little corner with a brilliant idea. We thought we knew what hotel (Reinebold) was staying at for some reason—maybe this was before we had confirmed he had left for Winnipeg. Cheater said, ‘Reinebold is a vegetarian, right? Why don’t you order a vegetarian pizza and have it delivered to his hotel room with a note to call us?’ I mean, I’m open for any and all ideas to get a story, but…”
There was no pizza order. There was not pizza delivery. Not even in 30 minutes or less.
Young Eddie began cranking out his copy, with contributions from Judy, and we were prepared to go to press declaring Reinebold the new man. But his unknown whereabouts provided a sliver of doubt.
Granny Granger was working the copy desk that night. He was from the West Coast and harbored a healthy familiarity with flight schedules out of Vancouver, and he informed us that there’d be a few more planes touching down later.
“You guys keep doing what you’re doing,” I told them, “and I’ll go to the airport. I’ll stake it out until the last flight from Vancouver is in.”
I don’t recall precisely how long I loitered at the airport, but I do recall repeatedly moving from one baggage carousel to another. Then I spotted Jeff Reinebold. In the flesh, earrings and all, fresh off Air Canada flight 268. It was just past 11 p.m. He had a phone clamped to his left ear, his eyes darting east, west, north and south. At one point, he attempted to hide behind a pay phone. I immediately called Granny in the newsroom and advised him that I could see the whites of Reinebold’s eyes. Shortly thereafter, club president Bishop and his bride, Lesley, joined Reinebold and made their way toward an exit. I intercepted them, asking the new coach if he had anything to say to the championship-starved Bombers faithful. He flashed a crooked smile, mumbled a few words about looking forward to “the great skiing” in Manitoba, then disappeared into the night.
GRANGER: “That was such a rush, even if I was getting it vicariously through your reporting.”
OWEN: “We all cheered in the newsroom. We knew for sure we had the scoop. I then called Lynn Bishop and when he answered, I screeched something like, ‘We gotcha.’ I think he laughed and remember hearing his wife, Lesley, yell in the background, ‘Way to go Judy,’ or something similar.”
Still, we didn’t know for certain if we’d scooped the Freep on the biggest story of the year. It was quite possible that their man on the beat, the very capable Dave Supleve, also had the goods. Nope.
OWEN: “Supleve had a story on the front of the sports section that Reinebold was skiing. We celebrated pretty hard.”
GRANGER: “We went to Picasso’s afterward to celebrate and we were all pretty happy. But we really got giddy after Mr. Golf (Darron Hargreaves) went by the Freep building and picked up a copy of their early edition and Supleve basically dismissed Reinebold as a candidate and put forth one or two others likely to get the job. That’s when the gathering turned from being a self-congratulatory pat on the back into a hubristic celebration. Not only did we have a scoop, but the other guy was waaaaaaay off base! We had killed the big bad bunch on Mountain on the biggest sports story of the year! And even CJOB didn’t have the scoop! Although I played a minor role, that night is a big highlight for me.”
The Bombers introduced a Harley-riding Reinebold as the head coach the following day, and a glum Supleve was standing at the doorway when I entered the room.
“How long did you wait at the airport?” he asked.
I felt bad for him. I truly did. We all know what it feels like to get beat on a big story, and Supes is a good guy. There would be no gloating from me. Just deep, delicious satisfaction that the little, underdog paper had whupped the neighborhood bully.
***
Later that day, I retreated to the newsroom and found Glenn Cheater.
“I told you we’d get the story,” I said, full of impish cheek. “Maybe next time you’ll let our people do their job without getting in their face every five minutes.”
He smiled.
I went home to write my column on Reinebold. Once finished, I ordered a pizza and told them to hold the anchovies.
***
I spent 13 of my 30 years in the rag trade at the Winnipeg Sun, and that was my most memorable day/night. I was happiest for Judy, who latched onto the task and refused to let go. But she was just one of the truly wonderful people and terrific journalists with whom I worked at the tabloid. Topping my list of faves would be Dave Komosky, one of the funniest men I know and a friend for close to 50 years, dating back to our formative days at the Tribune. Like myself, Davey Boy did two tours of duty as sports editor and was a boffo layout person. He could make the pages sing. So, too, could Homer Connors, a lovely lad. There were so many others that I admired, respected and genuinely liked: Tom Brennan, young Eddie, Judy Owen, Abby St. Rose, Pat Watts Stevens, Rhonda Brown, Jim Ketcheson, John Kendle, Bob Holliday, Paul Friesen, Granny Granger, John Danakas, Brian Smiley, Jon Thordarson, Denise Duguay, Shaun Best, Mark Stevens, Big Jim Bender, Mr. Golf, Marten Falcon, Barry Horeczy, Bill Davidson, and the lovely songstress Rhonda Hart. It’s a lengthy roll call, too many to mention.
***
It wasn’t all fun and games at the Sun, but sometimes it was exactly that—fun and games. A couple of the boys—I believe it was Davey and young Eddie—screwed a mini basketball hoop to a wall in our corner of the newsroom and they’d shoot hoops during downtime, while waiting for phone calls to come in. My gig was tossing coins (quarters) against a wall. I took on all comers, but mostly young Eddie. I believe he still owes me $37.25. Same with John Danakas. He’d try his luck every now and then, but it was a fool’s bet. I’m not sure how much he owes me, but I know I’ll never see it. No problem. John is one of the really good guys.
***
One of my favorite Sun stories goes back to the first of my two runs as sports editor. It’s a yarn I’ve told a few times, but it’s worth repeating.
Young Eddie Tait was an aw-shucks, freshly scrubbed greenhorn when I dispatched him to North Dakota for a weekend gig, covering either high school or college hockey. It was his first road trip. Ever. He was geeked up and I don’t recall giving him specific directives, other than to get the story, enjoy himself and return to us safely.
“And keep your receipts,” I emphasized. “You’ll need them for your expense report.”
So I’m sitting at the desk in the closet-sized cubbyhole that passed for my office on the second floor of the Sun building when young Eddie returned from the fray.
“How did it go?” I asked.
“Great,” he answered, still geeked up from his maiden journey.
“Nice. Very nice. You did a great job. We’ll have to get you on the road again. When you’ve got time, fill out your expense form and make sure you include your receipts.”
He left and, scant seconds later, young Eddie was back in my bunker.
“Here,” he said, handing me the lid from a pizza box.
“What’s this?” I asked, staring at a rumpled piece of cardboard coated with tomato sauce stains.
“That’s what I ate.”
“That’s it? That’s all you ate for the entire weekend? One pizza?”
“No, but…”
“How much did it cost?”
“Ten bucks.”
“You spent $10 for the entire weekend? Just $10?”
“No, but…”
I have no idea what else young Eddie shoved down his pie hole that weekend, but I suspect a few bags of chips and Big Gulps were on the menu. He likely splurged on two or three packs of bubblegum, too.
***
Although I served in management on three occasions, I was never big on management. They always seemed to be getting in our way, or at least trying to.
I liked Paul Robson as a publisher, because ol’ Mad Dog was a jock who understood jocks. But John Cochrane, a nice fellow and veteran newsman who moved from CJOB to the big office in the Sun building, baffled me.
For example, when Montreal Canadiens president Ronald Corey got the axe out and whacked both general manager Serge Savard and head coach Jacques Demers, that bloodletting was our sports front story. Homer Connors and I put our grey matter together, him designing the page with a large picture of Savard and me providing the all-caps headline: SAVARDIAN SACK-O-RAMA. It was boffo stuff.
The next day Cochrane wandered down to the toy department for a fireside chat.
“Tell me something,” he began, speaking in a non-confrontational tone. “Why did you run a photo of Savard on the front page instead of Ronald Corey?”
“Because Savard and Demers were the story. Savard is a multi-Stanley Cup winner with the Canadiens, both as a player and a GM,” I replied calmly. “Savard is a Habs legend. Nobody cares about Ronald Corey.”
“But the Globe and Mail ran a photo of Corey, not Savard. Don’t you think that was the right thing to do?”
He handed me a copy of the Globe, which featured a pic of Corey sitting in front of a bank of microphones and looking very much like a hangman.
“No, I don’t think they made the right call,” I said, still quite calm. “We were right, they were wrong, and I’d do the same thing again. We don’t really concern ourselves with the pictures the Globe runs.”
He arched his eyebrows, turned and walked away. That was our first and final fireside chat.
***
I’m saddened by what’s become of the Sun sports section.
I know the boys on the beat—Paul Friesen, Ted Wyman and Scott Billeck—fight the good fight, but Postmedia has handcuffed them with a distant, centralized sports desk that force feeds them copy from hither and yon, too much of it focusing on athletes/teams based in the Republic of Tranna.
Local amateur sports coverage has become next to non-existent, and it’s never a good thing when a newspaper turns its back on its constituents.
I don’t think it’s as cheeky, sassy, brassy and irreverent as it once was, but the Sun’s existence makes Winnipeg the only true two-paper town west of the ROT, and that is a good thing.
So happy 40th to my old battalion on Thursday.
The River City Renegade 
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